Healthy Actuary

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Nutrition, Nudges, and Sledge Hammers

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Nutrition, Nudges, and Sledge Hammers

The US Food and Drug Administration (FDA) has proposed changing the labels now required on all foodstuff. The goal is to nudge people to better eating, “nudge” as in the subtle, clever, semi-conscious signals recommended by Rich Thaler and Cass Sunstein in their marvelous book by that name, “Nudge.” But look at that huge number – it screams at the reader: that is not a subtle nudge, it is a NUDGE, no subtlety here. It is a sledge hammer


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