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Google Flu Trends is no longer good at predicting flu, scientists find

This is a good summary of Google’s attempts to predict flu trends using search terms.

http://www.theguardian.com/technology/2014/mar/27/google-flu-trends-predicting-flu

gu-logo-fallback.png Google Flu Trends is no longer good at predicting flu, scientists find | Technology | theguardian.com
Researchers warn of ‘big data hubris’ and the importance of updating analytical models, claiming Google has made inaccurate forecasts for 100 of 108 weeks. By Charles Arthur
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